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Design Thinking Series

Learning design thinking with YourNextU

The Design Thinking Series

Our Design Thinking course has transformed the way in which entrepreneurs and businesses develop breakthrough innovations with deep user value.

Discover how it’s done in our 6-part Design Thinking series. Learn how to get inside the hearts and minds of your customers to discover problems to solve that have true value for your users.

4Line Learning: Classroom

Duration: 3.5 hrs. (for each class)

Location: FYI Center

Design Thinking Course Series - YourNextU

Learn all about an improved method of problem-solving at our Design Thinking Workshop in Bangkok. Leading companies have adopted the concept and practice of design thinking, and the approach is being taught at some of the world’s most respected universities.
Design thinking uses an iterative process to explore and establish a definitive understanding of a problem. By questioning assumptions and superficial perceptions, the process uncovers alternative methods and strategies that may not have been apparent from the start, but have merit as valid avenues to a complete solution to a problem.

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Focusing on the Users

Every problem in the workplace is a result of a flawed understanding or discordant workplace process. And every problem has a human user as at least one element of the problem.

In the design thinking process, you are trained to ask a series of questions that address the problem from the user’s point of view. These questions serve as an algorithm to lead you to a logical solution to the user’s problem.

By adopting the elements of empathy, ideation, definition, prototyping and testing as part of the design thinking process, you and the users together ultimately arrive at a solution that serves the needs of both the process and the user.

New and Different Ways of Looking at Problems

In our Design Thinking workshop in Bangkok, you’ll learn some alternative ways of looking at problems that may shed creative light on your eventual understanding of the problem. The course is as much about breaking bad habits in cognitive understanding as about developing new and different ways of approaching a problem.

By relying on what has worked before, humans become trapped into using these time-worn thought processes to solve every problem. When faced with a problem that is entirely new and out of the ordinary, the problem-solver is stuck within their old thought processes, leaving them without a solution to the problem.

Everyone has heard and used the phrase “thinking out of the box” as a metaphor for advanced thinking. In our design thinking course, you’ll learn how to use innovative methods of questioning that attains this ideal of advanced thought. The questions you will learn to ask will ultimately reveal the true source of the problem. And by using the information revealed by asking the right questions along the way to get to the source of the problem, you’ll have the means to a logical solution.

Our design thinking course addresses human problems in the workplace and solves them through gaining a complete understanding of them.

  • The theory and practice of conducting empathy studies with your customers.
  • Understand how empathy differs from market research and customer feedback, and how it takes you deeper into the world and lives of your customers.
  • Learn the techniques of observing and interviewing without judging, but with curiosity and a beginner’s eye.
  • The value of ‘extreme users’ in empathy studies – why they are so valuable and how to find them.
  • How to create empathy maps and engage in a constructive dialogue to extract insights from the maps.
  • How to create a ‘What Might We’ (WMW) problem statement that frames the next ideation phase of the design thinking process.
  • How to set up an ideation session, and how to focus the team on the creative challenge and warm people up to get them open and engaged.
  • Techniques to ensure the best idea is selected.
  • Creating prototypes and using props that users can interact with and a storyboard to take users on the customer journey.
  • Using the Feedback Grid to bring rigor and structure to data capture.
  • Detaching your ego from the prototype and focusing on what the user is telling you so that you can iterate another, better version.
  • Identify Your Value Proposition: clearly articulating that you know what problem you are solving and that it will be viable.
  • Define the Minimum Viable Product (MVP) and identify the Minimum Viable Segment: An identified user and market to target at launch
  • Your strategy to find Product Market Fit (PMF)
  • Learn to create powerful stories that build support for your innovation ideas

YourNextU’s Certified Design Thinking Program provides a human-centered and iterative solution-based approach to problem-solving. The certified program consists of 5 courses: Empathize, Define, Ideate, Prototype and Test, and Building a Business Case. On completion of all 5 courses you will receive a Certificate of Completion from the Stanford Center for Professional Development.

Traditional market research and customer feedback only tells you how to make incremental improvements to what you already do. Customers have difficulty imagining what is possible and often struggle to articulate the deep frustrations that they experience and feel when interacting with existing products and services. If you want to initiate true innovation that transforms the customer experience, then you need to engage empathically with your customers.

True innovation comes from identifying the deep, unrealized, and unserved needs of customers. You can learn to uncover these needs through immersion in their world, through observation of how they interact with the world, and by engaging with them to understand their stories and their feelings.

This practice-based course will build the confidence, mindset, and capabilities that will enable you to explore and surface the problems that hold real value for your customers. Employing these empathy techniques will allow you to move beyond incremental improvements and ‘version 2.0’ to generate breakthrough innovations that transform the customer experience.

Empathy is the first step in the design thinking process and is the heart of human-centered design. This course blends content from the Stanford Center for Professional Development, delivered by two faculty from the Stanford d.school, with local contextualization and live practice with SEAC’s experienced design thinking coaches and practitioners.

You are welcome to attend as an individual, but we recommend that you invite some of your colleagues, as having a team to work with optimizes the application of your new empathy skills.

Who should join this course

Anyone, from executives to staff, and from corporates to entrepreneurs. Anyone who is interested in developing a deep understanding of customers’ needs, and in applying the design thinking methodology in their business.

Members who complete all 6 courses in the Design Thinking Series will receive the Statement of Participation.

Design Thinking - Statement of Participation Stanford Center For Professional Development

The Design Thinking Series is a licensed content from the Stanford for Professional Development. It's delivered in 6 modules:

Still not sure if this course is for you? Try Design Thinking: Empathize with YourNextU!