Inbound Marketing & Growth Hacking
Inbound marketing and growth hacking are successful marketing strategies for businesses looking to boost their turnover by focusing on customer needs. Designed by a leading industry expert and author, this course you will familiarize you with the objectives behind these two marketing models and help you understand how to leverage them in your business.
- Understand how these new paradigms respond to a real need on the part of consumers
- Focus on user needs so that you promote the right products at the right time
- Consider how useful hacks can be when it comes to boosting your business’s growth
- Make a precise assessment of the behaviors your target audience to help you convince them that what you offer is what they need
- Learn to exploit the strength of quality content
- Understand the importance of behavioral data when customizing your messages
- Assess whether marketing automation would be right for your organisation
- Understand the importance of cohesion between marketing and sales teams
- Strike the right balance between traditional and modern marketing techniques
Inbound marketing, growth hacking, smarketing… These terms are not just fashionable buzzwords to throw around – they are successful marketing strategies for businesses looking to boost their turnover by focussing on customer needs. In this course designed with Stéphane Truphème, an inbound marketing expert and author of La Boîte à Outils de l’Inbound Marketing et du Growth Hacking (The Inbound Marketing and Growth Hacking Toolkit), you will familiarise yourself with the objectives behind these two marketing paradigms by exploring the various steps your business needs to take so that it reaps all the benefits these tried and tested methods have to offer.
If you’re interested in taking Inbound Marketing & Growth Hacking, become a member to learn now and get full access to world-class content for a full year.